From a small country garage and workshop founded more than 55 years ago, 4AG has steadily grown to become a leading New Zealand supplier of best-in-class cultivation and transportation equipment to kiwi farmers and contractors. We believe our biggest strength is our ability to carefully listen to our customer needs, and develop our equipment around those needs to maximise productivity and efficiency.

The 4ag Journey

K.C. Motors | 4AG Equipment

1956

The Raikes family has been servicing the agricultural machinery needs of the Foxton community since 1956, when Kenneth Raikes opened K.C. Motors on Main Street. At the time, Ken was a town supply dairy farmer, milking 25 cows on nine acres. Not surprisingly, it was a bit of a struggle raising a large family on such a modest income, so K.C. Motors was his way of topping it up. The original garage was a two-bowser operation, selling Europa petrol and oil, along with Austin and Skoda cars.

1981

By 1981, K.C. Motors had grown to the point where it could be split in half for the two eldest sons. Alan Raikes took on the farm machinery side of the business and renamed it Foxton Machinery.

1997

The company began importing grass and cultivation equipment from Europe. The successful collaboration of European engineering and kiwi R&D had begun, and 4AG’s reputation for quality gear spread rapidly throughout the country.

2003

Over the years, this brand grew from relative obscurity to become one of the leading brands of grass harvesting gear in the country, with hundreds of machines in service with farmers and contractors nationwide.

2003

4 Seasons Agriculture became the import & wholesale division of Foxton Machinery, to better reflect the nationwide reach of the company.

2005

The first container load of discs from Italy arrives at Foxton. This gave NZ contractors and farmers a category of machine that hadn’t been available up till now. The NZ design input in these early years cemented the 4AG discs as the ‘best money could buy’ a reputation that is still widely recognized today.

2011

In 2011, a new company was formed, 4AG Ltd, which is now owned and managed by two of Alan’s sons. The name change is a reflection of the company’s rapid growth, expanding to supply a stable of high quality European machinery, the length and breadth of the country.

2021

4AG now operates on a nationwide stage, with our gear a common sight on farms from North Cape to Bluff. 4AG continues to run with three generations of industry experience and a growing product range. With a strong team and customer base, we’re looking forward to sharing the future opportunities of the 'backbone' of NZ.

K.C. Motors | 4AG Equipment

Key People

On the ground

Brothers, Hamish and Darren Raikes head-up the management of the 4AG business. A combined 35yrs in the industry and highly experienced in their field, they bring continuity, passion and commitment to problem solving for customers throughout New Zealand.

Hamish Raikes

Managing Director

hamish@4ag.co.nz
+64 21 228 4257

From the moment Hamish’s dad gave him an afternoon off school as a 10 year old, and took him to see a pivot steer tractor towing a huge piece of tillage gear, he was hooked.

Starting at the bottom at 16, and spending countless hours on a waterblaster and grease gun, the early years were all about getting into the nuts and bolts of farm machinery, and getting filthy dirty in the process! He learned how to weld, pull apart hay mowers with his eyes closed, and progressed to assembling and installing new European gear. 5 years in the parts department began the most enlightening years of his career - supplying parts for machinery you certainly learn what breaks, and most importantly taught Hamish the value of good service. When a guy has a broken machine, he just wants to get going fast, and wants to be helped.

Hamish travels to Europe regularly, often twice a year, to meet with 4AG’s European partners and design engineers. These visits have forged very strong relationships with long-term trust, and hugely helpful in getting the factory design teams to understand ‘the differences we face in working conditions down under’

Darren Raikes

Sales Director

darren@4ag.co.nz
+64 21 228 3419

Hamish’s younger brother Darren spent the early part of his career traversing New Zealand demonstrating and selling machinery. From a boy he was obsessed with pulling things apart to find out how they worked!

Known for his attention to detail and hunger to listen and learn, Darren has gleaned a vast amount of experience of environmental conditions nationwide, and learned a serious amount about the challenges contractors and farmers face. This experience has led to a deep understanding of how the gear performs in hostile places like Te Anau and the Rakaia Gorge. An energetic guy, Darren is very hands on, which means he’s been at the forefront of technical changes and adaptions of 4AG gear.

Accompanying Hamish regularly to our European supply factories , Darren too has built up an intimate knowledge of trends and innovation in the industry. With a strong background in financial management Darren keeps a steady eye on the business numbers as well.

Wayne Shewell

Technical Support & Parts Manager

service@4ag.co.nz
+64 21 299 2815

Wayne is our eagle eye, his attention to detail and procedure is a key component of the vital glue in the company.

A qualified pattern-maker by trade, Wayne rose to the top as head of warranty department for the South African importer of Caterpillar equipment. Dealing in machines of such scale and complexity developed Wayne’s technical skills and ability to interpret and trouble shoot any issues no matter how complex. His treasure trove of knowledge of the parts in 4AG gear is invaluable.

Wayne is super-helpful, and will go to any lengths to keep our customers moving – this can-do attitude has won him many fans among 4AG customers nationwide.

Christine Kett

Administration & Finance Manager

admin@4ag.co.nz
0800 424 100

Christine’s many years in key roles of professional administration and customer service has made her a great asset to 4AG. She dots the i’s and crosses the t’s with perfection, and provides unrelenting support to Hamish & Darren, making sure every loose end is completed.

Christine is an astute financial manager and enjoys strong relationships with our clients, suppliers and overseas manufacturing partners alike.

Jason Benbow

Marketing Manager

marketing@4ag.co.nz
0800 424 100

Jason is the newest member of the 4AG team. He’s a vital cog in the wheel, sharing the amazing things that happen in our company with the world through effective marketing and communications.

Jase unleashes his creativity on video footage of 4AG’s gear at work among NZ’s (and the worlds) best scenery. The old saying 'a picture speaks a thousand words' has never been truer in today’s ultra-connected world, and Jase brings 4AG gear to life by creating bespoke videos of it working in ‘your’ type of field, right here in Aotearoa (not some billiard table smooth European plain with not a rock, stump or piece of fencing wire in sight!).

By watching the gear in action and hearing the frank opinions of owners up and down the country, Jase will instil you with the confidence, and knowledge to put 4AG 'NZ design DNA' to work on your own farm

Glen Malcolm

Product Specialist - Lower South

glen@4ag.co.nz
+64 21 537 602

We are delighted to have Glen Malcolm join our team as territory rep for South Canterbury, Otago, and Southland. Glen brings more than 15yrs of industry experience and a wealth of knowledge to the team. Glen’s understanding of the regional specifics of Southland, Otago and Canterbury gives his clients assurance and solid advice in their machinery decisions.

Cameron Smith

Product Specialist - Upper North

cameron@4ag.co.nz
+64 21 324 269

Recently joining the 4AG team Cameron has a wealth of machinery and industry knowledge that belies his younger age. A self confessed ‘machinery nut’ from a boy, Cameron has a detailed understanding of contractors and farmers business challenges, and brings ‘coal face’ experience and advice to his clients. Cameron is 4AG’s territory manager for Northland, Waikato, Bay of Plenty & Taranaki.

Core Values

01

Farming’s in us

Our family has served New Zealand’s primary sector for more than 55 years, it’s in our blood.

02

The 'extra' mile

We’ve never seen this as over-and-above what we do every day to ensure our customers run smoothly.

03

There’s always a better way

Continual innovation is in 4AG’s DNA, we’ll never stop searching for better.

04

The long-term

Business is about relationships that go well above and beyond the purchase of a piece of gear. At 4AG, we partner with our clients to understand their challenges present and future.