From a small country garage and workshop founded more than 55 years ago, 4AG has steadily grown to become a leading New Zealand supplier of best-in-class cultivation and transportation equipment to kiwi farmers and contractors. We believe our biggest strength is our ability to carefully listen to our customer needs, and develop our equipment around those needs to maximise productivity and efficiency.
The 4ag Journey
The Raikes family has been servicing the agricultural machinery needs of the Foxton community since 1956, when Kenneth Raikes opened K.C. Motors on Main Street. At the time, Ken was a town supply dairy farmer, milking 25 cows on nine acres. Not surprisingly, it was a bit of a struggle raising a large family on such a modest income, so K.C. Motors was his way of topping it up. The original garage was a two-bowser operation, selling Europa petrol and oil, along with Austin and Skoda cars.
By 1981, K.C. Motors had grown to the point where it could be split in half for the two eldest sons. Alan Raikes took on the farm machinery side of the business and renamed it Foxton Machinery.
The company began importing grass and cultivation equipment from Europe. The successful collaboration of European engineering and kiwi R&D had begun, and 4AG’s reputation for quality gear spread rapidly throughout the country.
Over the years, this brand grew from relative obscurity to become one of the leading brands of grass harvesting gear in the country, with hundreds of machines in service with farmers and contractors nationwide.
4 Seasons Agriculture became the import & wholesale division of Foxton Machinery, to better reflect the nationwide reach of the company.
The first container load of discs from Italy arrives at Foxton. This gave NZ contractors and farmers a category of machine that hadn’t been available up till now. The NZ design input in these early years cemented the 4AG discs as the ‘best money could buy’ a reputation that is still widely recognized today.
In 2011, a new company was formed, 4AG Ltd, which is now owned and managed by two of Alan’s sons. The name change is a reflection of the company’s rapid growth, expanding to supply a stable of high-quality European machinery, the length and breadth of the country.
4AG now operates on a nationwide stage, with our gear a common sight on farms from North Cape to Bluff. 4AG continues to run with three generations of industry experience and a growing product range. With a strong team and customer base, we’re looking forward to sharing the future opportunities of the 'backbone' of NZ.
On the ground
Brothers, Hamish and Darren Raikes head-up the management of the 4AG business. A combined 35yrs in the industry and highly experienced in their field, they bring continuity, passion and commitment to problem solving for customers throughout New Zealand.
Farming’s in us
Our family has served New Zealand’s primary sector for more than 55 years, it’s in our blood.
The 'extra' mile
We’ve never seen this as over-and-above what we do every day to ensure our customers run smoothly.
There’s always a better way
Continual innovation is in 4AG’s DNA, we’ll never stop searching for better.
Business is about relationships that go well above and beyond the purchase of a piece of gear. At 4AG, we partner with our clients to understand their challenges present and future.