Shane Murray, of Invercargill, the new 4AG sales representative for Otago and Southland, will be a familiar face to many farmers in the region. Shane brings to his new role 20 years industry experience in machinery throughout the lower South Island, having originally trained and qualified as a diesel mechanic. “I have always had an interest and passion for machinery,” Shane said. His office and yard are based at 74 Basstian Street, Invercargill, but his role involves mostly spending time with farmers and contractors throughout his territory, from Timaru to Bluff. “It is an exciting new role and company to be part of, as we are seeing more and more 4AG gear in the region,” Shane said. “My familiarity with the territory, people, and typical farming conditions is definitely paying off.” Shane is impressed with the 4AG company philosophy of ‘customer design input’. 4AG management frequently travel to their European suppliers’ factories, and feedback from contractors throughout New Zealand has a direct influence on design changes. This ` In-field R&D’ approach means 4AG machines have a several benefits that are unique in the market place. “The best part is many of these ideas have come right from our own backyard, in some of New Zealand’s most testing conditions. “The confidence this gives operators of our gear is huge “It gives us the edge over other equipment suppliers – getting things right for our customers – and that is quite a big plus.” Shane enjoys his new company’s belief – ” that there is always a better way of doing things.” “We are all about seeing the conditions on the customers’ own properties, as no two paddocks are the same. “We like to see first hand the conditions they have to deal with, analyse their particular challenges, and then give them advice from experience. “I like to take time to talk to people and get into their shoes. “We will often give the client a demonstration of cultivation gear on their own farm using their own tractor. “This answers any questions the farmer/contractor may have, and gives them the opportunity to see it in their own conditions.