4AG is built on listening to our customers, learning from their experiences, and believing there’s always a way to do things better.
These are values shared by our European manufacturers, who work closely with us in developing ground-breaking tools that will stand up in one of the world’s hardest farming environments.
Like any great collaboration, we talk a lot. We share experiences, observations and ideas, and we discuss feedback received regularly from the farming frontline.
Twice a year we travel to Europe where we sit down with the design teams to discuss ways of addressing the specific challenges of our farmers back home.
Factory fitted modifications or subtle changes in product design – they all come from a shared desire to make it better.